Client: Anabel Bieco | Project date: June 2014 | Role: Brand Designer | Project type: Brand identity, email marketing @ZOOCHA DIGITAL DESIGN AGENCY
Anabel's Lounge - feminine, but not too girly, approachable and fun but not too familiar, simple but with a vintage touch, home made but high quality.
Anabel is very passionate about organising super clubs and bringing different people together. Anabel's had an idea to create a small community of likeminded people, who share a passion for quality food. She wanted to create an experience were people can meet others, socialise, enjoy tasty food and immerse themselves in fun activities.
Anabel's supper clubs take place at her home and have different theme each month. Anabel spends a lot of time thinking about all the smallest details to make sure dinners have unique experience each time.
Brand direction was shaped to reflect the nature of super clubs: personable, friendly, home made, tasty, cosy, fun and comfortable. The inspiration for the brand came from vintage tea parties and house number plaques. Creating a mood board helped me to define the direction of the brand.