Visit Britain & Visit England
Client: Visit Britain/Visit England | Project date: 2015 - 2016 | Role: Digital Designer | Project type: Website design, creative campaigns @Zoocha digital design agency
Adding value to the English & British tourism industry
VisitBritain and VisitEngland is the national tourism agency – a non-departmental public body funded by the Department for Digital, Culture, Media & Sport. It plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy.
Every year VisitBritain/VisitEngland reports their key achievements on a Annual Review website. I had a chance to design Annual Reviews for both 2014/2015 and 2015/2016.
In addition to this I worked on a multiple micro websites as well as Visit Britain Trade website - an essential resource for travel professionals who sell Britain abroad.
Performance & reporting
Website provides yearly overview of national tourism body in UK to the public and other government bodies. Big amount of information and data had to be presented in a way that it is easily understood by every user, not only industry professionals. Grid system was applied to design to help break down the content and make it easily digestable.